Ching’s Secret launched a campaign called Chings Chatora Challenge to amplify and create buzz
around one of the former’s flagship product, The Schezwan Chutney with the help of an end to end
influencer marketing campaign conceived, managed and executed by One Digital Entertainment.
The Objective of the campaign was to build youth connect & buzz around the chutney by communicating its versatility across cuisines and bringing in signature Ching’s fun.
One Digital Entertainment onboarded 10 Macro, 21 mid-sized and 350 micro influencers to garner a campaign reach of 50 million views by hitting a whopping 135 million fan accounts! The campaign saw a burst of close to 2000 entries and collectively touched 10million in terms of engagement. Not just that, ODE also executed a well rounded PR campaign, an engaging campus activation and social innovation through AR filters, all leading to a super successful brand campaign done at a never before scale.