About Project

Recently Pepsi® India, had also launched an all-new summer anthem which took the music and digital world by storm, featuring two of the biggest youth icons in India - Badshah and Jacqueline Fernandez who took the brand to the next level with their musical hattrick with Pepsi. One Digital Entertainment, one of the leading digital media companies in Asia curated this project and were also the distribution partner for this anthem across all digital platforms including YouTube, Spotify, Apple Music and many more, amassing a whopping 200mn views and streams collectively. This is the third song association with Pepsi and prior to which One Digital Entertainment had partnered with Pepsi for How We Do It & Har Ghoont Mein Swag. ODE also extended its support to the campaign by activating a massive social media campaign using relavant influencers including the likes of Awez Darbar, Melvyn Louis, Nagma Mirajkar to deliver a reach and engagement in millions!
Pepsi also extended its collaboration with One Digital Entertainment by joining hands with MerchGarage, our creator-driven merchandise for its official merchandise in India. This merchandise line has a varied collection including some best-sellers like T shirts, hoodies, sweatshirts, totes, slippers & many more. The collection is available on MerchGarage which is known to deliver not just quality products and service, but also advocates eco-friendliness & zero plastic policy in its packaging.