About Project

Was the biggest song in India last year. Released in June 2021, the song has clocked in over 750 million views on YouTube and several million views across digital streaming platforms including IG Reels. After the massive hit of Genda Phool in 2020, Badshah & Jacqueline teamed up for this Sa Re Ga Ma track. One Digital Entertainment was given the responsibility to promote the track. We leveraged our forte in the influencer ecosystem and tapped into our vast network of talents and identified key creators to be part of the network wherein they created reels and YouTube videos using the track to promote it, thereby increasing the visibility of the song. In conjunction we also roped in star content creator Flying Beast who came to the shoot and shot an exclusive video from the set. The vlog was released shortly after the song was released and that brought in a massive influx of their dedicated legion of fans to come and view the video. We also tapped into micro-influencers to come and create reels and within a month we had more than a whopping million reels created. Along with influencers we had carefully curated the spends campaign to optimise for maximum views against every rupee spent, making it a case study in music video marketing online!